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Gamification

Game-based assessments, built with Storyline and Adobe Illustrator, aimed to boost employee engagement and knowledge retention for new limited-time menu offerings.

Project Details

Year

2023

Client

Freebirds World Burrito

Industry

Restaurant

Services Provided

Content & Strategy
Storyboard & Design
Asset & Course Development

Description

Game-based assessments, developed using Storyline and Adobe Illustrator, were designed to increase employee engagement, knowledge retention, and application of new limited time menu offerings.


Objective

Increase employee engagement, knowledge retention, and application by using gamification when rolling out new limited time offerings.


The Process

Each game-based assessment was designed as a sprint for a larger project. Each assessment followed the following development phase steps:

  1. Develop assessment questions and answer choices

  2. Create Storyline prototype of game-based assessment

  3. Submitted for feedback

  4. Revisions made and submitted for final approval

 

After each sprint of development, I reflected upon the deliverable. I identified what went well, what went wrong, and what could be improved. For example, all content needed to be accessible on a mobile device, so all assets were adjusted to be mobile friendly.


The Result

Game-based assessments which results in an increase in training completions, as well as employee engagement, knowledge retention, and application.

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